The Success Story of Vegan Tech Nomad

Welcome to our very first, very special edition where we explore the journey of Newsletter founder Jennifer Chou, the writer and innovator behind Vegan Tech Nomad

Meet Jennifer 👋

Jennifer’s early love for creative writing and her initial steps into the newsletter world through her Job at Entrylevel.Net, led her from being an aspiring writer to a newsletter founder.

The Genesis of Vegan Tech Nomad

Because of her expertise, she was constantly approached by friends and colleagues for recommendations and advice. This, coupled with her early social media presence, sparked the idea of leaning into productivity tip videos. She saw the newsletter as an opportunity to share her knowledge more efficiently.

Mission and Vision 🧭

Vegan Tech Nomad was born out of her regular interactions for advice and recommendations, but what really motivates her to write the newsletter and share her insights is a desire to positively impact other people.

Content Strategy and Engagement ♟️

Jennifer's content strategy is deeply rooted in her audience's interests. She develops her content based on the questions and requests she receives on social media, ensuring her newsletter directly addresses the needs of her readers.

Her writing process is efficient, all designed to save her reader’s time:

• Plans content based on the questions she gets

• Drafts a quick outline

• Complements her issues with graphics

She also shares her entrepreneurial journey on her premium newsletter, where she shares her successes and her failures while building her endeavors.

Growth and Milestones 📈

Her newsletter’s growth story is remarkable. She experienced a sudden surge in subscribers, jumping from 3,000 to 10,000, thanks to her Instagram account going viral. Then, strategically optimizing her Instagram to funnel people into her newsletter, led her newsletter to surge to more than 18 thousand subscribers in less than 2 months.

Monetization 💰

Jennifer's monetization strategy for Vegan Tech Nomad encompasses premium subscriptions, sponsorships, and a visionary shift towards B2B engagements, particularly with content management for B2C startups.

Behind the Scenes - Operational Insights ⚙️

She is a one-woman army, managing all aspects of her newsletter, from writing to editing. Placing a strong emphasis on content and user experience, utilizing tools like Microsoft Clarity and Google Analytics to understand UX issues. Her focus also extends to the subscriber journey, from a well-crafted welcome email series to an aesthetically pleasing landing page.

Founder’s Advice 📝

Jennifer stresses the importance of content quality, consistency, and simplicity. According to her, overthinking small details like hashtags or trending sounds is less relevant than many think.