Inbox Ghosts: The Birth of a Ghostwriting Powerhouse

Today, we're pulling back the curtain to reveal the art and science of newsletter ghostwriting with an industry insider, Louis. With a journey that zigzags through entrepreneurship, the bustling world of startups, and the niche yet expansive field of newsletter creation, Louis shares his unique perspective and expert advice for beginner newsletter writers.

👋 Meet Louis: Man of many Hats

With experiences ranging from Bitcoin Magazine to working with Anthony Pompliano, Louis has seen firsthand the impact of newsletters in building communities and driving success.

Louis not only runs InboxGhosts, a ghostwriting agency, but also has a thriving podcast called The Louis and Kyle Show, where they interview successful entrepreneurs and share their insights with more than 12 thousand subscribers.

On top of that, he built OrbitMetrics, a custom analytics platform, as he identified the importance and impact of data insights when running a business.

👻 Inbox Ghosts: The Birth of a Ghostwriting Powerhouse

In his journey with OrbitMetrics, Louis identified a gap: they wanted to launch a newsletter but hesitated due to uncertain ROI of hiring a full-time writer or finding an affordable, quality service. This challenge inspired the creation of InboxGhosts, aimed at providing businesses a cost-effective solution for professional, consistent newsletters.

🎯 The Perfect Client: Finding the Newsletter Sweet Spot

Who benefits most from a ghostwritten newsletter? Louis paints the picture of the ideal client: businesses with an existing list of at least 1,000 contacts and a clear need to nurture and grow their community without the hefty time investment.

🎭 Behind the Scenes: Crafting Content that Resonates

At the heart of Inbox Ghosts lies a meticulously designed onboarding phase, a critical step where clients play an active role in reviewing and refining content to guarantee it mirrors the insider’s voice.

Each piece is tailored to meet the unique needs and complexities of the client’s project. The team’s adaptability is anchored in detailed Standard Operating Procedures (SOPs) for each client, capturing everything from style preferences to desired topics.

Initially centered on content creation, Inbox Ghosts also assists with basic newsletter setups like sign-up forms and welcome emails when needed. While their primary service is delivering top-notch weekly newsletters, they’re eyeing future expansions to offer a fuller suite of newsletter management services.

🤖 The AI Conundrum

As AI starts to play a bigger role in newsletters, the industry is on the brink of big changes. Louis shares his thoughts, making it clear that what really matters is the quality of the content, not whether a person or AI created it. It's not about who's behind the writing, but if it's worth reading.

📝 Louis’s Advice for aspiring Newsletter Creator

For those venturing into the newsletter realm, Louis shares golden nuggets of wisdom:

•  Set realistic expectations

• Have a backup plan

These two golden nuggets will allow you to build a newsletter that can thrive, even if you occasionally have to remove yourself from the equation.